The Brief

The brand was set to unveil it’s new set of brand ambassadors, the goal was to create a high-energy, buzzworthy campaign that will drive massive excitement, social conversations, and deep consumer engagement leading up to, during, and after the reveal.

The Exposé Plan

To achieve this campaign, we deployed the following strategies; A high-impact teaser campaign leading up to the announcement, sparking curiosity and speculation. A powerful reveal moment that positions the ambassador as the face of Flirt Vodka and cements their association with our brand story. Immersive digital experiences, including interactive content, social media activations, influencer collaborations, and live-streamed elements. We also executed Post-reveal amplification to sustain momentum and maximize brand engagement.

The Result

Massive Brand Awareness – 50M+ social impressions via organic + paid media.
High Engagement – 15%+ increase in likes, shares, and comments across platforms.
Viral Brand Conversations – Trending hashtag + earned media features.
Stronger Brand-Ambassador Association – Increased affinity with target consumers.
Boost in Sales & Trial – Measurable uplift in product purchases & retail activations