The Brief

Axe tasked us with crafting an exclusive soirée to relaunch its flagship product, Axe Dark Temptation, in Nigeria. The event needed to embody the brand’s essence which centers on empowering individuals to feel confident and attractive, while engaging its target audience of young, confident individuals with a taste for sophistication and style.

The Exposé Plan

We designed the “Axe Sweet Escape,” an immersive sensory experience that captivated attendees from the moment they arrived. Guests explored themed spaces such as the Scent Room, indulged in chocolate-inspired treats, and were introduced to the product through a dramatic reveal sequence. The evening featured engaging trivia, live performances from top artists, and interactive brand education, all tied together by a charismatic host. The event also incorporated fashion, with models showcasing branded merchandise while mingling with guests.

The Result

The soirée delivered an unforgettable experience, leaving guests enchanted by the Axe brand and its irresistible Dark Temptation fragrance. The event generated widespread buzz across social media and cemented Axe’s position as a leader in the Nigerian deodorant market.  There was an 50% uptake in sales within the region following the brand  influencer soiree.