Escape To The Greens
The Brief
To recruit and handle influencers best for the brand and event to increase talkability and participation for the event.
The Exposé Plan
The team put together a list of befitting influencers for the client to choose from. Once the client approved, terms of agreements, deliverables, and NDAs were sent to the influencers. All questions and concerns were handled professionally and at the end, contracts were signed, timelines set and communication materials were sent out. The team got backend reports of how each post made was received by the influencer’s audience and shared with the client. On the day of the event, the team saw to the management and handling of the influencer on ground, helping them create interesting contents to capture their experience.
The Results
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Increased ticket sales.
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Positive feedback from client and influencers.
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Influencers acted in a professional manner and within the term agreed upon and delivered scheduled posts as at when due.
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30% increase in attendance in comparison to the other editions.
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Strong digital relevance and talk-ability of the event among target audience.
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Trending hashtags and UGC across all social media platforms.
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